Content marketing & stakeholder communication

Are you ready to let your sustainability strategy make a difference? We use content marketing for consistent, systematic, and effective communications about your sustainable business and projects. We analyse your main stake­holders and design a structure to inform them consistently.

1.
Communica­tion strategy and content plan

Systematically serving your audience with high-quality content to build long-term relationships: the essence of content marketing is wonderfully apt for sustainability communication. We draw up a communication strategy to create step-by-step engagement. We work across media and use all forms of content: both textual and audiovisual, both online and offline.

Part of the communication strategy is a content plan. This tool offers a clear overview of all themes and content formats that will be covered, plotted over time.

2.
Cross-media campaign

Whether you want to inform, inspire, or engage: we spread your story using cross-media campaigns that are tackled cleverly and tactically. Together, we determine the objective, target group, and budget, and select the best mix of media. We design the entire funnel and approach, adding maximum alignment with your organisation’s channels. We optimise the content, approach, and budget during the course of the campaign. Afterwards, we generate transparent reports, so that what worked and what didn’t work is immediately clear. We make adjustments where necessary.

For an extra boost to your sustainability story, we also use Susanova, our media platform for the green economy. We publish articles about your sustainability vision, programmes and cases, and actively distribute these throughout our B2B community. Our website, newsletter, and LinkedIn campaigns help your sustainability story to reach tens of thousands of decision-makers who are closely following sustainability trends.

3.
Internal
activation

When it comes to sustainability, your employees perhaps are your most important stakeholders. From HR to Finance, from the factory floor to management: every colleague plays a role in bringing to life your organisation’s sustainability vision. We help you to inform your entire team about the organisation’s vision for the future, values, and sustainability objectives. We draw up a plan to keep everyone up to date with the initiatives that create positive impact for your organisation. From the internal newsletter about webinars to a video message from the CEO: we create communication that engages your employees in the future story of your organisation.

How can
we help you?

  • Communication strategy and content plan
  • Creating a storytelling strategy
  • Inbound and performance marketing, incl. SEO and SEA
  • Social media strategy and management
  • Internal activation and team engagement related to sustainability