Is your organisation taking big steps in sustainability and corporate social responsibility? Then you have every reason to shout it from the rooftops. But how do you make sure your message is heard? The answer is: storytelling. Here are our tips for making sustainable storytelling work for you.
Storytelling: it is an age-old practice. According to best-selling author Yuval Harari (Sapiens), our ability to invent and share stories is even the only explanation for the fact that humans dominate the world. Stories touch, they convince and set in motion. That is why they are an indispensable skill in a business context as well. Because whether you are a government agency, a service provider or a manufacturing company: with your sustainable story, you want to reach your stakeholders in such a way that they remember you and spread the word.
Develop a powerful narrative
In many organisations, several sustainability projects and programmes run alongside and overlap each other. By communicating separately about all these initiatives, the outside world hears a fragmented story, which does not benefit your brand. Therefore, create one coherent, clear story that is in line with your mission and that strings together all your sustainable projects and programmes. By being consistent, you will achieve more impact and engagement.