With the launch of their sustainability strategy and the roll-out of numerous sustainability programmes, food company Vandemoortele Group is placing sustainability at the core of its business. The integrated approach is also reflected in the new annual report that we co-created with them.
Bringing the integrated view of sustainable entrepreneurship to life among all employees, embedding it in the (international) branches of the company and communicating to external stakeholders with a report and other communication assets
An integrated report that offers both financial and non-financial information to stakeholders in an accessible way. For the launch of the report, we also developed a communication plan and a set of assets.
As a prominent food company, Vandemoortele wants to take responsibility for sustainable transformation of the food chain. The company wants to minimize its negative impacts on people and the environment and maximize its positive effects on the environment.
Vandemoortele wants to contribute to a world in which everyone can lead a good life, with pleasant and tasty moments, and all this within the limits of the planet. The slogan 'Shaping a tasty future sustainably' expresses this in a catchy way.
Vandemoortele wants to be prepared for the future. That is why in 2021, the decision was made to integrate sustainability into the heart of the company. The step towards an integrated report was a logical consequence.
The sustainability story of Vandemoortele is supported by numerous internal experts and project leaders from various departments of the company. For several weeks we interviewed experts, provided consultancy and chaired content meetings. Based on the detailed input of the experts, we wrote the narrative and texts for the report.
The design of the report has been given a new look, with a view to an even better digital reading experience. The report is fully in line with the GRI guidelines (Global Reporting Initiative) for reporting. For the financial part, we additionally did the final editing of the complete IFRS report (International Financial Reporting Standards). This report was also given a nice layout, this way it is completely in line with the look of the integrated report.
With its clear designed balanced score cards, the report is used as thé tool to monitor and visualize Vandemoortele's ESG (environmental, social, governance) progress.
At the request of the customer, we also drew up a hands-on communication plan to roll out the external communication and the internal activation. To draw attention to the highlights of the report, we are launching a campaign with creative posts on Facebook and LinkedIn. And to activate everyone within the company about sustainability, we made some striking visuals displayed on screens in the company.
We elaborate on one of Vandemoortele's commitments – offering more plant-based alternatives – in a position paper: an excellent tool for providing specialized B2B stakeholders with just a little more in-depth information.
Finally, in order to roll out the sustainable impact to Vandemoortele's consumers, we developed a retail campaign on their collaboration with the social enterprise Plastic Bank. With a web page, a video, a series of campaign images and a set of social media posts, we immediately laid the foundation for new sustainable consumer campaigns in the future.