our work

Visibility for the energy transition

High-voltage grid operator Elia transports energy throughout Belgium. The company is innovating its services to make the Belgian electricity system more sustainable. They asked us to give visibility to their key role in the energy transition.

Our client


Our challenge

To make Elia's impact on the energy transition tangible

Our solution

An annual series of vision interviews, analysis and longreads, published on the Susanova website and in the Susanova magazine

Renewable energy: a challenge that concerns us all

High-voltage grid operator Elia transports energy throughout Flanders. The company is innovating its services to make the Belgian electricity system more sustainable and to embed it in the European integrated energy system of the future. To achieve this, major changes are needed in Flanders’ energy infrastructure. Elia's projects, and by extension, the entire energy transition, are of great social importance, while at the same time requiring broad support.

Content partner

Together with Elia, we discussed how our storytelling could invigorate their corporate communications. At our biannual editorial meeting, we discussed which strategic topics could be covered and we drew up a content plan. We interviewed key persons and wrote down our analysis in journalistic pieces based on the key messages as agreed with Elia.

Pantarein is a sparring partner who thinks along on how we translate our sustainable efforts to a wide audience and who delivers quality content. Susanova is one of the channels we use to create awareness about our activities

— Marleen Vanhecke, head of Communication & Reputation at Elia

Battery storage, improved market mechanisms, power connections across national borders … we created articles that present technical information in an understandable way, starring Elia. We actively disseminated this content on the Susanova channels (digital platform, newsletter, social media and print magazine). In this way, we gave Elia access to a community of 10,000 decision-makers and professionals in business and government.

Choosing renewable energy poses significant challenges to our energy infrastructure. By capturing their complex messages, translating them into accessible content and distributing them via Susanova, we are amplifying Elia's story

— Inès Aoun, sustainability consultant at Pantarein