Visibility for Flanders’ largest climate project, the Sigma Plan
The Sigma Plan is Flanders' largest water safety and nature project. It protects Flanders against flooding from tidal rivers and boosts nature around the river Scheldt.
De Vlaamse Waterweg nv
Put the Sigma Plan on the map and create public commitment to climate solutions and climate adaptation
A 360° communication mix, including an experience-oriented website, presence on social media, press communication, a stakeholder magazine and newsletter, videos and animations, info markets, etc.
Sigma Plan in the spotlights
The Sigma Plan is Flanders' largest water safety and nature project. It protects Flanders against flooding from tidal rivers and boosts nature around the river Scheldt. In this way, our region will be better armed against the consequences of climate change: floods, flooding and drought.
Despite its huge social importance, the general public has barely heard of the Sigma Plan. That’s why De Vlaamse Waterweg called in Pantarein. With our thorough knowledge of the climate topic and expertise in public communication, we have been able to lift the Sigmaplan to a higher level in recent years.
Positive impact
The Sigma areas form a protective green buffer that gives space to our rivers. They represent a major upgrade to the surrounding area for residents, visitors, schools, cyclists, walkers and skaters; local businesses such as hotels, restaurants and bicycle rental companies also benefit. All these positive impacts are central to our communication.
Supporting the customer
Over this multi-year cooperation, we have immersed ourselves in the subject matter. In addition to being communication experts, we have also provided comprehensive support to our partner, De Vlaamse Waterweg. We have monitored the press daily, managed the website and social media and followed up communication projects from A to Z with internal and external staff. At the customer's request, our project manager worked part-time at their offices as a point of contact, sparring partner and coordinator.
In figures
- Average of 7200 website visits per month
- More than 2000 followers on social media
- Open rate newsletter: 60.7%, click rate: 32.4%
- 205,347 Flemings received information about the Sigma Plan in their letterbox or mailbox.
- 6600 local residents in Sigma areas attended an information market or information event.
- Sarah Verhaegen, account manager at PantareinWhat the mind doesn’t know, the heart won’t cherish and this also applies to the Sigma Plan. Our team has helped put this project on the map in recent years, and we should be really proud of that
