Content on sustainable leadership for Belgian sustainability network
The members of sustainability network The Shift wanted quality content on sustainable leadership. A job right up our alley!
The Shift
To take The Shift's communications to the next level with in-depth content
A series of thematic longreads on sustainable development for the monthly newsletter
Tools for positive change
The Shift uses the model ‘Connect. Commit. Change’ to engage with businesses, NGOs and other organisations to make the sustainable society and economy a reality. To inform its members about its activities, The Shift sends out a monthly newsletter to over 4,000 subscribers.
But as a reference network, The Shift wants to serve the sustainability professionals and decision makers in their community even better with quality content. A survey revealed that The Shift's target audience was also asking for this.
Sustainable leadership
We came up with a concept for a monthly newsletter. It links to various longreads on the website about sustainable leadership: sustainable finance and investments, climate-friendly investments, social entrepreneurship, Due Diligence, the Sustainable Development Goals (SDGs) and COVID 19, the B Corp certificate for companies ... We discussed the topics with the client, developed an editorial concept, conducted interviews and wrote the longreads.
— Nathalie Lair, communication manager at The ShiftPantarein not only thinks strategically about optimising our communication channels, they also bring impactful articles. These evoke in an accessible and clear way the projects and initiatives that we launch together with our members.
Results
- 1919 member subscribers => on average 25% opens
- 2257 non-member subscribers => on average 23% opens
— Inès Aoun, content creator at PantareinThe members of The Shift are no rookies when it comes to sustainability. Besides networking and engagement, they are looking for value-added content that provides concrete tools for sustainable leadership. We have the necessary background to create content that meets the level of this target group
