Non-financial report with clear ambitions
Vandemoortele is rolling out a new, ambitious sustainability strategy for 2021-2025. The food company engaged us to come up with high-impact communication in this context.
Vandemoortele Group
Raise awareness of the client's new sustainability strategy among all employees, embed it in the company's (international) branches and communicate it to external stakeholders
An informative and catchy storyline about sustainability, tailored to Vandemoortele's corporate communication strategy. We immediately applied this storyline to a sustainability report and the corresponding assets, including a position paper and a series of visuals for internal communication
Tasty and sustainable
As a leading food company, Vandemoortele wants to take responsibility for the sustainable transformation of the food chain. The company aims to minimise its negative impact on people and the environment and maximise its positive impact on the surrounding area.
Vandemoortele would like to contribute to a world in which everyone can live a good life while eating pleasant and tasty food, and all within the boundaries set by the planet. The catchy slogan 'Shaping a tasty future sustainably' expresses this effectively.
3 goals, 12 commitments
We built Vandemoortele's sustainable storyline around three goals:
- Balanced nutrition
- Protecting nature
- Enhancing lives
With 12 commitments, corresponding icons, targets and KPIs, we firmed-up the company's commitment and made the high level sustainability strategy tangible.
Non-financial reporting
The first product that we realised with the new storyline as a common thread was Vandemoortele's sustainability report for 2020. We accompanied the client throughout the process, from collecting and interpreting the data to defining the key messages and creating and editing the report.
We prepared the report as an interactive pdf, fully in line with the guidelines of the Global Reporting Initiative (GRI). With its clearly designed balanced score cards, the report is now Vandemoortele’s too for monitoring, visualising and highlighting its ESG (environmental, social, governance) progress.
Creating a buzz
At the client's request, we also drew up a hands-on communication plan to roll out external communication and internal activation. In order to draw attention to the report highlights, we launched a campaign with creative posts on Facebook and LinkedIn. We also designed striking visuals in order to create the necessary buzz within the company too.
One of Vandemoortele's commitments - to offer more vegetable alternatives - was further elaborated in a position paper: an excellent tool for informing specialised B2B stakeholders in just a little more detail.
