Strategic foundation
This strategic groundwork then became the foundation for comprehensive sustainability reporting. We linked the existing KPIs to the internal action plans and suggested a number of additional KPIs to improve consistency and increase transparency. We also added a performance table that clearly displayed the history of the KPIs. Because European universities may one day become subject to the CSRD – the European directive requiring companies to report on their impact on people and climate – we paid extra attention to reporting on ethical conduct and governance. The United Nations’ Sustainable Development Goals (SDGs) function as the framework for the entire report.
Extensive report
VUB called on us to create a transparent and accessible sustainability report focusing on both people and planet. We started the process with an analysis of VUB’s internal policies and action plans. We particularly focussed on the action plans for sustainability, well-being and inclusion. Based on this thorough analysis, we first wrote a strategic brochure on sustainability in 2022. In this, we translated the available action plans into a more readable format, and outlined their position in the general VUB policy.
Attractive product
Pantarein took care of the Report to Society’s copywriting and graphic design. Editorially, we opted for a fluent and accessible style that appeals to a broad audience. In terms of layout, we chose an attractive design that is easy to read as an online PDF, but equally allows for a limited print run of the report
